Mind-Ra Mental Health Cosmetics background

Nathalye Balistrire
CEO & Founder of Mind-Ra  Mental Health cosmetics | Licensed Professional Counselor | Autism-Certified Professional

Nathalye Balistrire is an influential Venezuelan-American mental health leader and the visionary founder of Mind-Ra Mental Health Cosmetics, a mission-driven company revolutionizing hygiene accessibility for neurodiverse individuals. With over 15 years of hands-on experience as a Licensed Professional Counselor and Autism-Certified Professional, Nathalye has been a tireless advocate for those often overlooked in traditional care systems.

Her deep, empathetic work with neurodivergent individuals and their families revealed a consistent, unmet need: the emotional and cognitive barriers many face around personal hygiene. In response, Nathalye created Mind-Ra—not just as a product, but as a movement. Her mission is bold and clear: to build “An Equal World,” where hygiene is not a source of stress or shame, but a right accessible to all.

As one of the emerging voices in inclusive wellness innovation, Nathalye bridges cultural identity, clinical expertise, and social impact. She proudly represents the power of Latin American women leaders to shape more inclusive, compassionate futures across industries.

Our Vision

A Future of Accessible, coping skills to improve Hygiene

The founding vision of Mind-Ra MH Cosmetics stemmed from the recognition of a critical gap in personal care products for neurodiverse individuals. Our goal is to create sensory-friendly hygiene solutions that prioritize comfort, accessibility, and ease. We believe that everyone deserves a stress-free hygiene routine, and through thoughtful, innovative design, we make this possible for individuals with sensory sensitivities and their caregivers. We aim to empower individuals by offering products that are both effective and gentle, ensuring that every hygiene experience is as smooth and stress-free as possible.
Our business journey

Leading the Way in Neurodiverse Hygiene Solutions

Founded in 1945, Mind-Ra MH Cosmetics has always been dedicated to innovation in personal care. Over the years, we've evolved from a traditional beauty store to a leader in neurodiverse hygiene solutions. Our focus has always been on creating sensory-friendly products that prioritize comfort, accessibility, and ease. Today, we continue to empower individuals with sensory sensitivities, as well as their caregivers, by offering products designed to make hygiene routines more inclusive, simpler, and stress-free. Our history is built on a passion for well-being and the drive to meet the unique needs of every individual.